Automotive aftermarket was disorderly competition: 4S shop high prices of low quality repair shop -
Automotive aftermarket was disorderly competition: 4S shop high prices of low quality repair shop –
jekky
Has been outside the industry as quot the Chinese version of JDPower quot of the Chinese auto brand satisfaction survey which lasted more than six months investigation a letter from the United World Market Investigation agencies in Beijing released a new research results 2007 China car service satisfaction research report Guangzhou Automobile Toyota FAW Public FAW Audi Shanghai Volkswagen Skoda Toyota FAW SAIC Roewe Shanghai GM Cadillac and other after sale service satisfaction was awarded the top ten Overall satisfaction from the sale of data analysis 2007 the industry overall satisfaction average score of 768 98 raised 7 points over the previous year reflecting the various manufacturers to enhance overall service levels Among them the Chinese local brands and international brands is narrowing the gap between the after sales service to enhance the brand than the imports have improved significantly mainly on Service Ideas have a full understanding Research also shows that while a few years ago to seize the domestic market was busy foreign brands because of the expectations of Chinese consumers underestimate the past two years has increased the intensity of after sales service Survey shows that for consumers the most value of the service factors not the hardware but software In response to what most Chinese and after sales service business indicators the quot technical grade level quot in first place quot repair rate quot second quot site area and facilities quot came in third In response to the most popular service project owners are the problem the result is quot to extend the period of service quot and quot parts discount quot See from the survey data repair and maintenance price if the price is reasonable consumer 39 s minds According to the effective recovery of 17 302 complaints was more than two is a service of the complaint 81 of owners surveyed was that in the 4S shop or special dealer repair parts are expensive high maintenance costs of the options quot unacceptable quot and 47 of respondents Complaints about the repair price is mainly reflected in two aspects one price transparent arbitrary charges for maintenance have occurred the other hand although the marked price but the price is too high causing a serious loss of customers 4S shop Research report found that widespread irregularities in the competitive service will severely restrict the health of the Chinese automotive industry Developing 93 of respondents to the quot repeated failure rates quot unsatisfactory 56 of respondents worried about 4S store or authorized dealer during maintenance work quot cutting corners quot and provide poor quality accessories 51 of respondents believe that 4S shop service point of view is weak or authorized dealers question the existence of the more common 68 of respondents believe that customer feedback has not been satisfactory response or resolution 73 of those surveyed said the quality of the warranty period will choice community repair shop However the maintenance of social repair shop of respondents expressed concern about the quality as high as 62 Report points out that the current car business after sales service system is an important feature of disorderly competition With the continuous expansion of cars parts and services to provide the basis for the development of the market but also to a large number of fake and low quality repair shop fitting companies offers living space Current social repair shop means of unfair competition is mainly rebates and low cost low quality services For example some repair works in the form of various rebates to attract drivers due to the separation of users and owners some drivers want to take an advantage from the maintenance vehicle thus greatly reducing maintenance station of quot competitiveness quot the same time the community repair shop fittings mainly the market to buy often buying cheap low quality and inferior parts or accessories to be repaired They also reduce the working hours charged to attract customers This most attractive price sensitive private car owners and taxi owners because of competitive pressures making the car plant some special maintenance stations are also taken some unfair competition means to deceive the customer To some extent undermined the health of China 39 s automobile after sales service system development and service quality
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