Automotive Aftermarket Was Disorderly Competition: 4s Shop High Prices Of Low Quality Repair Shop
Automotive Aftermarket Was Disorderly Competition: 4s Shop High Prices Of Low Quality Repair Shop
hi joiney
Has been outside the industry as “the Chinese version of JDPower” of the Chinese auto brand satisfaction survey, which lasted more than six months Research By AlliedSignal world market research agencies in Beijing released a new research results: 2007 China Automotive Aftermarket Service Satisfaction Survey Report. Guangzhou Toyota Motor, FAW-Volkswagen, FAW Audi, Shanghai Volkswagen Sri Lanka Kodak, FAW Toyota, SAIC Roewe, Shanghai GM Cadillac So satisfactory after-sales service won the top ten. Overall satisfaction from the sale of data analysis, 2007, the industry overall satisfaction average score of 768.98, raised 7 points over the previous year, reflecting the various manufacturers to enhance overall service levels. Among them, the Chinese local brands and international brands is narrowing the gap between the after-sales service to enhance the brand than the imports have improved significantly, mainly on the maintenance of adequate understanding of concepts. Research also shows that while a few years ago to seize the domestic market was busy foreign brands, because of China Consumption Underestimate those expectations, this year also increased the intensity of after-sales service. Survey shows that, for consumers, the most value of the service factors, not the hardware, but Software. In response to what most Chinese and after-sales service business indicators, the “technical grade level” in first place; “repair rate” second; “site area and facilities,” came in third. In response to the most popular service project owners are the problem, the result is “to extend the period of service” and “zero Fitting Discount. ” See from the survey data, maintenance of price and Maintenance Consumer prices are reasonable also very important. According to the effective recovery of 17 302 complaints, was more than two is a service of the complaint. 81% of owners surveyed was that in 4S shop Or special dealer repair parts are expensive, high maintenance costs of the options “unacceptable” and 47% of respondents. Complaints about the repair price is mainly reflected in two aspects, one price transparent, arbitrary charges for maintenance have occurred; the other hand, although the marked price, but the price is too high, causing a serious loss of customers 4S shop. Research report found that widespread irregularities in the competitive service, will be seriously hampered the healthy development of China’s automobile industry. 93% of respondents to the “repeated failure rates” unsatisfactory; 56% of respondents worried about, 4S store or authorized dealer during maintenance work, “cutting corners” and provide poor quality accessories; 51% of respondents believe that 4S shop service point of view is weak or authorized dealers question the existence of the more common; 68% of respondents believe that customer feedback has not been satisfactory response or resolution; 73% of those surveyed said the quality of the warranty period will choice community repair shop; However, the maintenance of social repair shop of respondents expressed concern about the quality as high as 62%. Report points out that the current car business after-sales service system is an important feature of disorderly competition. With the continuous expansion of cars, parts and services to provide the basis for the development of the market, but also to a large number of fake and low-quality repair shop fitting companies offers living space. Current social repair shop means of unfair competition is mainly rebates and low-cost, low-quality services. For example, some repair works in the form of various rebates to attract drivers, due to the separation of users and owners, some drivers want from the Vehicle Maintenance take an advantage, thus greatly reducing maintenance station of “competitiveness”; while social repair shop fittings mainly the market to buy, often buying cheap, low quality and inferior parts or accessories to be repaired. They also reduce the working hours charged to attract customers. This most attractive price-sensitive private owners and Taxi Lord; for competition, making the car plant some special maintenance stations taken some unfair competition means to deceive customers. To some extent, undermined the health of China’s automobile after-sales service system development and service quality.
I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as ntc thermistors, metal film resistors.
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